Content marketing is no longer just a buzzword – it is the essential piece to any brand's marketing strategy. From planning to execution and analysis, content needs to be at the center of your marketing organisation to see success with today's consumers.
#ThinkContent London is your opportunity to hear more about how the best teams and individuals in the world are using content as the core pillar of their marketing strategy. Come join us for a day full of inspiring keynotes that will supply you with the tactical advice and knowledge that will help you stand out from your competition and drive business results.
Hussain Manawer
YouTuber, poet, mental health spokesman, campaigner and future astronaut
Gill Worby
Head of Digital Marketing
Virgin Media
Tom Goodwin
EVP, Head of Innovation
ZenithOptimedia
Jason Miller
Global Content Marketing Lead
LinkedIn
Giuseppe Caltabiano
Vice President Content, Social Media, PR, and Strategy
Schneider Electric
Hannah West
Global Head of Employer Brand and Attraction
AXA
Jo Moore
Worldwide Executive Brand Director
Lenovo
Graham MacFadyen
Head of Digital and Marketing Operations
The British Library
Jeremy King
Chief Operating Officer
C Squared
Shafqat Islam
Co-Founder & CEO
NewsCred
Alex Cheeseman
Global Head of Strategy
NewsCred
10:55am-11:05am
Welcome & Opening Remarks
Shafqat Islam, CEO, NewsCred
11:05am-11:30am
The Future of Media and the Impact on Content
Tom Goodwin, EVP & Head of Innovation, ZenithOptimedia
11:30am-12:00pm
Going Global: Mastering a Cross-Regional Content Marketing Strategy
Giuseppe Caltabiano, VP Content, Social Media, PR Strategy, Schneider Electric
12:00pm-12:30pm
Selling Content Internally: Achieving Executive Buy-In
Gill Worby, Head of Digital Marketing, Virgin Media
12:30pm-1:30pm
Networking Lunch
Grab a bite and mingle with your fellow content marketers
1:30pm-2:10pm
Fireside Chat: Managing Content at The British Library
Graham MacFadyen, Head of Digital and Marketing Operations, The British Library
Shafqat Islam, CEO, NewsCred
2:10pm-2:40pm
The Holy Grail of Content
Alex Cheeseman, Global Head of Strategy, NewsCred
2:40pm-3:10pm
Why Employer Branding is Your Best Secret Weapon
Hannah West, Global Head of Employer Brand and Attraction, AXA
3:10pm-3:40pm
Networking Break
Grab and ice breaker and mingle with the crowd
3:40pm-4:10pm
Hussain's House: Using Content to Connect with Millennials
Hussain Manawer, YouTuber, poet, mental health spokesperson, campaigner and future astronaut
4:10pm-4:40pm
Using New Approaches to Content to Steward a Brand that Never Stands Still
Jo Moore, Worldwide Executive Brand Director, Lenovo
4:40pm-5:10pm
How to Build an Owned Media Empire with EPIC Content Marketing
Jason Miller, Global Content Marketing Lead, LinkedIn
5:10pm-7:00pm
Networking Reception
You deserve a drink! Join the NewsCred crew (we're fun!) for some lite bites, beer and wine