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LONDON

Tuesday, November 22, 2016


RSVPs Closed – thanks for a great event!
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About

Content marketing is no longer just a buzzword – it is the essential piece to any brand's marketing strategy. From planning to execution and analysis, content needs to be at the center of your marketing organisation to see success with today's consumers.


#ThinkContent London is your opportunity to hear more about how the best teams and individuals in the world are using content as the core pillar of their marketing strategy. Come join us for a day full of inspiring keynotes that will supply you with the tactical advice and knowledge that will help you stand out from your competition and drive business results.

WHY ATTEND?


Inspiration

Ideas, successes, and learnings shared throughout the day will leave you with the inspiration you need to transform your business. We’ll open your eyes to an entirely new way of thinking about content marketing.


Education

Learn from industry leaders, visionaries, and trendsetters about best practices in marketing. Each and every session will leave you with actionable takeaways that will change the way you work.


Connection

Every attendee is handpicked to join #ThinkContent. We take pride in ensuring that our community consists of the most forward-thinking marketing leaders. You’ll be amazed at the incredible people gathered under one roof.

"

Thanks @newscred for the great event - excellent speakers and some really beneficial takeaways!

@Catmcgloin

"

Location

Speakers


Hussain Manawer

YouTuber, poet, mental health spokesman, campaigner and future astronaut


Gill Worby

Head of Digital Marketing

Virgin Media

Tom Goodwin

EVP, Head of Innovation

ZenithOptimedia

Jason Miller

Global Content Marketing Lead

LinkedIn

Giuseppe Caltabiano

Vice President Content, Social Media, PR, and Strategy

Schneider Electric

Hannah West

Global Head of Employer Brand and Attraction

AXA

Jo Moore

Worldwide Executive Brand Director

Lenovo

Graham MacFadyen

Head of Digital and Marketing Operations

The British Library

Jeremy King

Chief Operating Officer

C Squared

Shafqat Islam

Co-Founder & CEO

NewsCred

Alex Cheeseman

Global Head of Strategy

NewsCred

Agenda


10:55am-11:05am

Welcome & Opening Remarks

Shafqat Islam, CEO, NewsCred

11:05am-11:30am

The Future of Media and the Impact on Content

Tom Goodwin, EVP & Head of Innovation, ZenithOptimedia

11:30am-12:00pm

Going Global: Mastering a Cross-Regional Content Marketing Strategy

Giuseppe Caltabiano, VP Content, Social Media, PR Strategy, Schneider Electric

12:00pm-12:30pm

Selling Content Internally: Achieving Executive Buy-In

Gill Worby, Head of Digital Marketing, Virgin Media

12:30pm-1:30pm

Networking Lunch

Grab a bite and mingle with your fellow content marketers

1:30pm-2:10pm

Fireside Chat: Managing Content at The British Library

Graham MacFadyen, Head of Digital and Marketing Operations, The British Library

Shafqat Islam, CEO, NewsCred

2:10pm-2:40pm

The Holy Grail of Content

Alex Cheeseman, Global Head of Strategy, NewsCred

2:40pm-3:10pm

Why Employer Branding is Your Best Secret Weapon

Hannah West, Global Head of Employer Brand and Attraction, AXA

3:10pm-3:40pm

Networking Break

Grab and ice breaker and mingle with the crowd

3:40pm-4:10pm

Hussain's House: Using Content to Connect with Millennials

Hussain Manawer, YouTuber, poet, mental health spokesperson, campaigner and future astronaut

4:10pm-4:40pm

Using New Approaches to Content to Steward a Brand that Never Stands Still

Jo Moore, Worldwide Executive Brand Director, Lenovo

4:40pm-5:10pm

How to Build an Owned Media Empire with EPIC Content Marketing

Jason Miller, Global Content Marketing Lead, LinkedIn

5:10pm-7:00pm

Networking Reception

You deserve a drink! Join the NewsCred crew (we're fun!) for some lite bites, beer and wine

Thanks to all for a great event!

RSVPs Closed
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Content marketing is no longer just a buzzword – it is the essential piece to any brand's marketing strategy. From planning to execution and analysis, content needs to be at the center of your marketing organisation to see success with today's consumers.


#ThinkContent London is your opportunity to hear more about how the best teams and individuals in the world are using content as the core pillar of their marketing strategy. Come join us for a day full of inspiring keynotes that will supply you with the tactical advice and knowledge that will help you stand out from your competition and drive business results.

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